Product Oriented Approaches of Coca Cola and Burberry Free Essay Example, 1750 words

The responsibility of the company towards its employees is a critical point of discussion. Employees within Burberry are noted to be judged on the basis of their performance and not on their race or gender. Each and every employee of the company is provided with equal opportunity to develop their operational performance in order to raise organisational effectiveness. Overall, it can be affirmed that the CSR approach of the company considers every aspect of the social responsibility of its operations (Burberry, Burberry Group plc Annual Report and Accounts 2002/03 , Burberry, Company History ). After acquiring a brief idea about the CSR approaches that prevail in Coca Cola and Burberry, it can be stated from a broader perspective that both the company is quite concerned about performing their respective responsibilities towards supporting the environment, society and other stakeholders associated with the company. Both companies strive to earn maximum success for themselves without harming the people and the environment associated with their operations. Coca Cola intends to reduce negative impacts from its operations towards the environment and society. Similarly, Burberry also has the same sort of perception for the welfare of the environment and society. We will write a custom essay sample on Product Oriented Approaches of Coca Cola and Burberry or any topic specifically for you Only $17.96 $11.86/page